{"product_id":"rules-that-make-us-oliver-sweet","title":"Rules That Make Us - Oliver Sweet","description":"\u003cp\u003eOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.\u003cbr\u003e\u003cbr\u003eWhy do we do what we do? We might think it's our unique personality and individual differences that guide our choices, but more often than not, it's actually culture shaping our behaviour. From the ways we bring up children to the products we buy,\u003ci\u003e the culture we live in creates\u003c\/i\u003e \u003ci\u003ewho we are\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Rules That Make U\u003c\/i\u003es, business anthropologist Oliver Sweet reveals the secrets to successful people-watching and how we can better understand consumers, voters and our relationships.\u003cbr\u003e\u003cbr\u003eHis decades-long, trailblazing work uses cultural insights to help businesses, governments and NGOs achieve their goals - whether he's working with the Gates Foundation to encourage South African men to get HIV tests, helping a pet food company break into a new market in Brazil, or researching why 'nudge' techniques often backfire.\u003cbr\u003e\u003cbr\u003eDrawing on research conducted in thirty-five countries, Sweet maps culture's hidden rules: how they govern our behaviour, create our assumptions, even how they help us predict the future. \u003ci\u003eThe Rules that Make Us\u003c\/i\u003e gives us a model for thinking about culture that reveals a new way of understanding our families, colleagues, customers and ourselves.\u003c\/p\u003e","brand":"Wildfire","offers":[{"title":"Default Title","offer_id":53599621022033,"sku":"9781035417476","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/4618\/2960\/files\/rulesthatmakeus.jpg?v=1776856630","url":"https:\/\/lattesandliterature.com\/products\/rules-that-make-us-oliver-sweet","provider":"Latte's and Literature","version":"1.0","type":"link"}